My Story

A mindful approach to creativity.

 

Danielle is an art director and designer. Passionate about optimizing brands and individuals to be their best selves, she is driven by a belief that good design is aesthetic, practical and purposeful.

Danielle previously founded white—space, a branding and digital design agency in Hong Kong, working with brands such as Club Monaco, Lululemon, Lane Crawford, Four Seasons and Chanel. She also established Creative City, a crowdsourced creative insider’s guide to Hong Kong, and devoted time to building the city’s creative community through design advocacy, teaching, speaking engagements, public exhibitions and conferences. She has judged international design competitions and her studio projects are published in design volumes. Now based in New York City, Danielle is an independent art director, as well as the creative director and co-founder of HALO Sport, a new organic hydration drink for modern wellness warriors

As a creative consultant, Danielle offers brand advisory and visual design for purpose-lead organizations and businesses.

Danielle holds degrees from Parsons School of Design and New School University. Born in Hong Kong, she is currently based in New York City.

My Experience

My Dedication

My work is dedicated to my dear friend Danny Murphy.

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