My Story

A thoughtful approach to creativity.


Danielle is an experienced art director and designer. Passionate about optimizing brands and individuals to be their best selves, she is driven by a belief that good design is aesthetic, practical and purposeful.

Holding dual degrees from Parsons School of Design and New School University, Danielle previously founded white—space, a branding and digital design agency in Hong Kong. She has worked with numerous regional and international retail, hospitality, lifestyle brands and financial services businesses. She also established Creative City, a crowdsourced creative insider’s guide to Hong Kong, and devoted time to building the city’s creative community through design advocacy, teaching, speaking engagements, public exhibitions and conferences.

Danielle has judged international design competitions and her studio projects are published in design volumes. Now based in New York City, Danielle works as an independent art director and creative consultant, as well as the design director and co-founder of HALO Sport, a new organic hydration drink for modern wellness warriors.


Selected Client List

Aussco Group
Beef & Liberty
Charlotte’s Book
Club Monaco

Elite Concepts
Four Seasons
Holdfast Assets
Hong Kong Jockey Club
Hong Kong Land
Innsaei Ventures
K11 Art Foundation
Lane Crawford Joyce Group

Mighty Quinn’s
Morningside College
New World Hotel Group
Pedder Group
Rosewood Hotels
Swire Hotels
The Hong Kong Ballet

My Dedication

My work is dedicated to my dear friend Danny Murphy.

Get in Touch

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