As a designer, you’re taught to see the connection between things — forms and shapes, words and meaning, ideas and context — and turn this into something that serves a purpose, solve a problem and ideally, make the world a better place.
In making the world a better place, graphic designers aim to bring order to chaos, providing greater clarity to information or an experience through composing it in such a way that educates, inspires or delights their audience.
“All art is relationships, all art. Design is relationships. Design in a relationship between form and content… Your glasses are round. Your collar is diagonal. These are relationships. Your mouth is an oval. Your nose is a triangle – this is what design is.” — Paul Rand
The late American graphic designer Paul Rand, who was responsible for enduring logos such as IBM, ABC, Westinghouse and UPS, looked at the ordinary to create something extraordinary. He studied the relationship between things and put them together in clever ways to capture the imagination of his clients.
So how does design connect to wellness? How do we take a primarily visual and intellectual undertaking and apply this to physical health and wellbeing?