A Matter of Design

A Matter of Design is a visionary connector, and acts as a strategic partner to international lifestyle brands such as BoConcept and Tom Dixon, and handles brand management, marketing, distribution and licensing, operations and logistics, customer service and finance for these brands and others seeking entry in the Asian market.

A Matter of Design required a timeless mark that appeals to a global audience while also standing out in the China market. The mix of typography in the logo shows the assembly of different brands and personalities, and the bold graphics and color application conveys connection and discovery.