Bio

With a sharp eye for visual communication and a systems-minded approach to branding, I bring over 20 years of experience leading visual identity, brand systems, and creative strategy for organizations across the financial, lifestyle, and hospitality sectors.

My work sits at the intersection of strategy, design, and wellness. I partner closely with leaders and cross-functional teams to translate complex ideas into clear, cohesive visual narratives—ones that hold up across every touchpoint. Whether evolving an established brand or building one from the ground up, I care deeply about clarity and consistency. I believe in generating ideas that resonate and creating brands designed to last.

Over the years, I’ve led and mentored multidisciplinary creative teams and developed a collaborative, thoughtful leadership style. I view creative leadership as both a craft and a service—supporting business goals, strengthening reputations, and helping teams do their most meaningful work.

Alongside my creative career, I’m also a board-certified health coach. This perspective informs how I approach my work today. By combining design thinking with a passion for wellness, I collaborate with purpose-driven organizations to align their values and vision while fostering environments where designers, stakeholders, and partners feel supported.

My Chinese-English background and travels to more than forty countries have shaped a global perspective that continues to inform my work. Today, I live in New York with my husband and son.