Portfolio
Halo Hydration
Full scale, art direction and creative design for campaigns across print, web and social. Packaging artwork for ready-to-go hydration stick packs, boxes and resealable pouches. Project management and coordination of large scale environmental graphics and booth design for product launch.
The Temple House
Creative direction and development of extensive brand identity system and hospitality collaterals for The Temple House in Chengdu, China including four unique food and beverage and spa outlets
ArtAsiaPacific
Shop L’Atitude
Full UX/UI redesign and layout for retail website Shop Latitude featuring globally-curated artisan brands and products
Packaging for HALO Hydration
Art direction, visual design and production coordination for a variety of SKUs including bottles, cans, sticks, pouches and cartons across US and European markets, along with design of related POP materials, marketing collaterals, campaign and social media assets
Club Monaco
Concept, art direction and production of a large format print publication for Club Monaco accompanied by a city-wide marketing campaign with influencers, a live event and video content
Art direction and editorial design and layout for bi-monthly arts publication, commissioned illustrators and oversaw collaborations with artists on special editions
Premiere Issues
Concept and event production for personal project Premiere Issues Project. Collaborated with K11 Art Space on an exhibition of magazine first editions, featuring a panel of speakers of cultural influencers and creative professionals within Hong Kong’s publishing and arts community